Reporting on BVE North
Will Strauss was recently hired to provide eZine and social media content for BVE North, the broadcast industry trade show that took place in Manchester during November.
Putting both his journalism and corporate copy writing skills to the test, the work consisted of rapid news gathering from exhibitors and visitors and quickfire reporting on seminar and other speaker sessions.
The resulting copy was included in an email newsletter that was sent to all pre-registered visitors during the two days of the show (16-17 November 2011) .
In addition, tweets and photos were posted to Twitter on the same two days plus the day prior to the show while the halls were being readied.
BVE North is a sister event to BVE, the long established London-based broadcast technology exhibition.
In total, more than 2400 people attended BVE North in 2011. Dates for the 2012 shows are still to be announced.
You can see examples of the eZine copy by clicking on the links below.
For examples of tweets see http://twitter.com/willstrauss