Website For Cake Maker
Will Strauss has designed and built a new website for London-based cake maker and decorator Rania Masri who works under the moniker The Cake Fairy.
Cakefairyness.com is a site that showcases Rania’s Hand Decorated Cakes and Hand Decorated Cup Cakes. It includes a large gallery of both Cakes and Cup Cakes, some background about Rania and a price list. Importantly, it also provides visitors with lots of opportunities to get in touch with Rania should they require more information.
The design is based around a logo supplied by Rania. Although Will had to recreate the logo from scratch in the absence of a high resolution version, he remained faithful to the original, cute colour scheme of pinks and yellows.
Font choice was particularly tricky as the original logo was created using the over-used Curlz MT font, an option unavailable as a web font. Instead Will opted for the Google font Mystery Quest which has similar properties but is a little sharper and angular and marginally less flouncy.
Site furniture plays an important role with Cakefairyness.com. The contact form is constant and the footer has been used to raise awareness of various cake options that are available including flavours and types. The appearance of certain signposting elements varies depending on the page you visit. This was done using the ‘Dynamic Widgets’ plug-in in order to increase stickiness and to help direct people around the site easily and point them in the direction of the things that The Cake Fairy wanted to emphasize.
Custom CSS is used for hover states that attract the eye and add emphasis, tooltips are used to highlight vital information and tabs are used to add visual interest to the price list.
The site is built using the Catalyst Framework. This gives the site a WordPress back-end, allowing the client to add her own content as and when required without the need for developer or web editor intervention.
Finally, custom graphics were created, including delivery truck signs, chalkboard calls to action and the like. For this work Will used Photoshop.
In addition to the design and build of the website Will also wrote the on-page copy (including calls to action) and the metadata, provided Google with an XML sitemap and linked the site to Google Analytics.